As a writer and copy director at Eileen Fisher, I’ve worked on countless creative projects. Here are a few favorites.
ACD copy for a 40th anniversary brand campaign. Animation: And/Or Studio. Music: Antfood.
A Case Study in Living with Less
Tagline and supporting copy for a year-long product campaign promoting conscious consumption.
Denim That Defies Gravity
Video concept, script, ad copy, and branding for “Zero-Weight Denim.”
Tagline, campaign landing page, and video script introducing a new system of dressing.
A simple wardrobe. A sustainable life.
A simple wardrobe. A sustainable life.
A new tagline to encapsulate the brand promise—created in 2020, still going strong today.
Clothing Is Political
After the brand received blowback for taking liberal policy positions, an essay to explain why the company can’t just “stick to fashion.”
